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From fortune 1000’s to fortune 1 we are the most trusted name in newsletters. Even if you are a one or two person company, we can help you!

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Understanding Social Media Marketing For Your Business

Understanding Social Media Marketing For Your Business

Social Media marketing is a very valuable resource for growing a business. There are some things you need to understand in relation to this form of marketing, before you jump on every outlet. When deciding which communities to be a part of, here are some things to keep in mind:

What is the Purpose of Each Social Media Network?

Each outlet provides you with a different opportunity to brand your business, engage with followers, and give valuable information about your niche’. This is a quick breakdown of the largest networks you can get involved in.

Facebook

Many people have a Facebook account that they check at least a few times a week. This outlet is a broad reaching venue where you can engage with your customer base. It is perfect for running promotional events, sharing blog posts, and educating followers about your brand.

Pinterest

Pinterest has done an amazing job capturing a growing number of users. At one time, it seemed like the site was made up solely of females, but in recent months, more men are joining the network. This is a great way to pin pictures of products, blog posts, and services.

Instagram

This is one of the more tricky social media outlets to navigate. Most of the users are from a younger generation. All posts must be made through your phone, as well as the interaction. It will help to brand your business, but you might not see much of an increase in your website traffic.

Twitter

Here is a discussion based platform that allows you to post questions, link to articles, and upload pictures. Again, this is another community that will help to build branding. Twitter has an age range of users, so many businesses can benefit from posting short blurbs about their company.

Google+

This is Google’s baby. They have put a lot of time and energy into marketing this social media platform. Many businesses use Google+ as an SEO strategy. It is thought that your website will receive more Google love if you post to this platform on a regular basis.

Blogger

Again, blogger is a Google product that receives a lot of search engine attention. This platform allows you to create a blog for free. Writing unique blog posts and linking to your business page is a good way to increase exposure.

With the exception of Instagram and Twitter, the content you post is searchable.

These social media platforms give businesses many great benefits. You have the ability to put as much money into the advertising on some of these platforms as you like. Otherwise, you can choose to use them as free marketing strategies.

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Fire Up Your Marketing Today!

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Don’t wait! Get your company mobile app today.

 

Custom mobile app for you business

Custom mobile app for you business!

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It’s time to put a check mark off your to-do list. We will create your mobile app for you.

Mobile app developers / design

Mobile app developers / design

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Why YOU Need To Have a Business Mobile App NOW!

Looking for ways your business could be more cutting edge in the market?  Well then you need a mobile app for your business.  Seriously, it’s 2016 and THE year to jump in on the trend to have a mobile app for even a small to mid-size company.  Why YOU Need To Have a Business Mobile App NOW!

Mobile apps are more popular than a mobile friendly sites these days.  Consumers check their phones countless times an hour!  Think of all that “face time” you could get per visit to their home screen.

Our customers don’t glance at their laptop nearly as often.  Therefore, the mobile app is essential to stay competitive in your industry.

4 Reasons Your Company Needs a Mobile App Include:

Uniqueness

Every business wants to beat, crush and conquer their competition.  In order to accomplish this task, you need to be unique and stand out. Why YOU Need To Have a Business Mobile App NOW

Larger companies, like Starbucks & Southwest Airlines, have mobile apps but it’s time for small to mid-size companies to jump in on this trend.

Dare to be different.  Put yourself out there.  You’ll customers will thank you for it!

Visibility

A mobile phone app continuously sells your brand.  You’ll be front and center for customers each time they glance at their phone.  Talk about a reminder to buy or think about your product!  If you have an app, then you’ll get more visibility.  Oh yeah, don’t forget that your mobile app is search friendly and will help your company be even more visible in the search engines like Google.

EngagementWhy YOU Need To Have a Business Mobile App NOW

If you want to make more money, then you need to increase the engagement you have with your customers.  A mobile app is the best way to do this for your company.

The more information, enticing photos, coupons and updates that you can push to your customer, then the more they will engage with your company, brand, service, or product.

Adding a mobile app to your marketing strategy is a great way for you to increase sales and interest in your company.  Your customers can opt in for push notifications and let the increased engagement begin!

Service

Mobile apps are great customer service.  Consumers want convenience and need info “pushed” to them.  Our customers are bombarded with marketing campaigns via email, billboards, texts and phone calls.

Why not provide them with outstanding customer service by offering a mobile app that offers the info they crave with a quick tap of their fingertip.

Are you sold yet?  As a small to mid-size company you need to be unique, visible, engaging and service oriented.  Consider adding a mobile app to your marketing strategy and watch your sales and customer base grow.

Written by Gary Sorrell, Sorrell Associates, LLC. All rights reserved worldwide.

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